Every day in the Philadelphia region, food pantries struggle to feed the growing number of families and seniors who turn to them for help. Local food pantries have seen a 33 percent increase in demand over the past year, while their costs have risen 20 percent due to rising food prices and fewer donations. “Because of the recession, people who never imagined they’d need help are turning to food pantries, but these programs are running out of resources to help them,” said Carey Morgan, Executive Director of the Coalition Against Hunger. “

To ensure that these vital programs can continue serving their communities, Stroehmann, along with retail partners ACME Markets and Giant Food Stores, will donate 10 cents for every purchase of Stroehmann King and Stroehmann Dutch Country bread at ACME Markets (Oct. 9th - Nov. 5th) and at Giant Food Stores (from Oct. 11th to Nov. 7th) to support the Coalition Against Hunger’s new “Victory in Partnership (VIP) Project.” The VIP Project aims to bring more resources to food pantries and soup kitchens through new technology, tools and regional networks, so neighboring programs can work together to fight hunger in their communities (see attached fact sheet). In addition, select ACME Market locations will host food drives to benefit food pantries in their neighborhoods.

Pete Rollins, Sr. Vice President, Product Strategy and Marketing for Stroehmann added, “Our Company is based in the Philadelphia region. Our associates work, live and raise their families here. We believe in our obligation to make a difference every day in our
communities. As a food company, working with the Coalition to build programs that will provide long term solutions in the fight against hunger is a natural fit. We are excited about this opportunity and also very grateful for the support of this effort demonstrated by our retail partners, ACME Markets and Giant Food Stores.”

Stroehmann Nourishing Neighbors™ kicks off on Oct. 16 at the Coalition Against Hunger’s inaugural 2009 Hunger Fighter Awards. Sponsored by Stroehmann Bakeries, the breakfast event will honor the hundreds of volunteers in the Philadelphia region who feed more than 150,000 people each month and distribute 50 million pounds of food every year.

Mayor Michael Nutter will be the featured speaker at this inaugural event.

Upcoming Media Opportunities:

• Oct. 16, 2009: 1st Annual 2009 Hunger Fighter Awards and Breakfast: Sponsored by Stroehmann Bakeries/ Presented by the Greater Philadelphia Coalition Against Hunger
  Mayor Michael Nutter will be the featured speaker at this inaugural event, which will honor the food pantry and soup kitchen volunteers who fight hunger in their communities every day. The event also kicks off Stroehmann Nourishing Neighbors™ campaign, in support of the Greater Philadelphia Coalition Against Hunger’s groundbreaking initiative, the Victory in Partnership (VIP) Project.
  
  Details: Friday, Oct. 16th, 8:30 a.m. to 10:30 a.m.
  First District Plaza Ballroom
  3801 Market St., Philadelphia
  Guests: Mayor Michael Nutter, Rep. John Myers

• Oct. 24 & 25, 2009: Stroehmann Nourishing Neighbors™ at ACME Markets
  Select ACME locations throughout the Philadelphia region will hold food drives, with all donations benefiting food pantries in their neighborhoods.
  
  Saturday Oct. 24, 2009
  8200 Roosevelt Blvd, Philadelphia, 11AM-1PM
  1901 Johnston St, Philadelphia, 11AM-1PM
  6640 Oxford Ave, Philadelphia, 11AM-1PM
  1400 East Passyunk Ave, Philadelphia, 2PM-4PM
  7010 Germantown Ave, Philadelphia, 2PM-4PM
  8200 Roosevelt Blvd, Philadelphia, PA 2PM-4PM
  
  Sunday Oct. 25, 2009
  5927-59 Ridge Ave, Philadelphia, 10AM-12PM
  920 Red Lion Rd, Philadelphia, 11AM-1PM
  121 East City Ave, Bala Cywnwyd, 1PM-3PM
  3200-92 Red Lion Rd, Philadelphia, 1PM-3PM

Note: Stroehmann Nourishing Neighbors™ will donate 10 cents for every purchase of Stroehmann
King and Stroehmann Dutch Country bread to the Greater Philadelphia Coalition Against Hunger. The
promotion runs from:

• Oct. 9 to Nov. 5 at ACME Markets
• Oct. 11 to Nov. 7 at Giant Food Stores